Lesson #1. Understanding your USP
Before you share your brand story, you must understand how you are different from every other brand in the universe. Understanding your unique selling proposition is vital to the health of your business.
To understand your USP (Unique Selling Proposition), ask yourself:
- What is your gift that no one else in the universe possesses?
- What is your product or service that everyone needs?
Many entrepreneurs succumb to an early demise because they do not have the words to express their relevance and credibility. If you are in the tech industry, articulate why you are different from anyone else. If you are a coach, understand the specialization you possess.
A brand needs to articulate and hold space for its relevance. If you are selling transistor radios, your relevance may be muted by the modern conveniences of innovators like YouTube. Without relevance, your position in the marketplace will be usurped by newer and shinier objects.
Then ask yourself:
What dynamic edge do you provide to a consumer base that is needed right now?
Take time to think about the one thing you do differently than all other entrepreneurs. Once you understand your USP, you must convey this message with clarity. Do not overthink your USP or drown it in word salad. Simplicity reigns supreme. You can claim your spot in an overcrowded market when you understand your value proposition.
Lesson #2. Storytelling is everything
Understand that storytelling is the lynchpin of all content marketing. Without our stories, we do not connect with anyone. Even in the tech or IT world, you need to have a curated story to connect with your audience.
Narratives make a connection and can transform your brand into a human experience. Curating a voice for your brand makes you memorable.
When you speak to your audience’s heart and soul, you tap into their deepest needs.
Lesson #3. The power of feedback
Once we understand our value proposition and the story to our consumer base, it is essential to evaluate trends, analyze competitors, and encourage feedback. Trend awareness is the boost that will add dimension to our established brands.
Your brand needs to sparkle and shine. Thus, you need proof that it sparkles and shines. You also need a solid foundation and understanding of why other brands offer these qualities.
There is no better way to provide brand positioning than with feedback or testimonials. Your consumer base wants to know why you are the best. When they understand that your business is the best from legitimate sources, potential customers will easily trust your brand.
Start with a Google Business. If you do not have a Google Business, I need you to stop reading and sign up for one. This is a great space for your business to shine and get seen by the search engine juggernaut. You can share curated photos and ask for client testimonials.
Your brand matters. Your value matters. What is important to do is to start adding value to your brand through your USP, storytelling and feedback. It is a complex web of evaluating your products and services and understanding how to position yourself, which is the key to explosive growth.
