Digital Marketing Innovation Officer
Job Type: Full-time
Date Posted: 2023-03-05
Location: Lagos, Nigeria
Company Description
Management Consulting Firm
Job Description
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Consulting Firm Job Description• Plan digital marketing campaigns including web, SEO/SEM, email, social media and display advertising.• Design, create content and disseminate company’s product information across all digital platforms,• Build and administer website integration with gateway payment channels using leading virtual software and API• Strong grasp of current marketing tools and strategies and should be able to lead integrated digital marketing campaigns from concept to execution by maintaining social media presence across all digital channels.• Measure and report on the performance of all digital campaigns.• Plan and optimize the effectiveness and efficiency of video conferences, webinars, learning and development courses• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).• Identify trends and insights and optimize spend and performance based on the insights.• Plan, executive and measure experience and conversion tests• Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.• Brainstorm new and creative growth strategies and evaluate emerging technologies. Qualifications
Qualifications
Degree in marketing communication, analytical science, engineering or relevant field.
Key Performance Indicators
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Key Skills and Attributes
- Proven work experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media platforms, website integration and APIs
- Good knowledge of analytic tools such as Google Analytics, Net insight, trends.
- Working knowledge of HTML, CSS and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.